After research had been undertaken, the 8 and a half mile stretch of the coast risk assessed the young people prepared to raise awareness of their campaign through a leaflet drop, that visited all the rural towns and villages along the section of the east coast. A highlight was an appearance on the David Burns radio show that enabled 2 young people to promote and discuss the campaign.
The Young people covered almost 7 miles of coastline from Withernsea down to Easington. A special mention must go to the group that covered the area from Owt Newton to Kilnsea. This group collected a staggering amount of Litter.